Whether you are handling properties in a crowded market with lots of listings or a tight market where buyer competition is fierce for a few opportunities, it is important to make sure that your properties stand out from the pack. A number of sellers and even agents are looking to weirder and wackier techniques to generate interest in their homes, save money on traditional marketing, or both. Are such stunts a pointless fad or a practical solution to attract attention?
Dunstan Low, a desperate vendor facing repossession, looking to sell Georgian, Melling Manor in Lancashire, had previously listed with an agent in December 2016 at £845,000, which only generated one viewing. He decided to use the Extreme Selling technique of giving away his property in a raffle, pricing the tickets at £2 aiming to sell 500,000 tickets. After receiving interest from across the UK and overseas, he was inundated with raffle ticket buyers, managing to sell half a million and secure a buyer in the process.
Low’s success has inspired him to teach other sellers how they can take advantage of the Extreme Selling “raffle” approach.