Survey reveals what Baby Boomers want from retirement property


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As the UK population continues to age the property market needs to be increasingly in tune with the needs and wants of what is currently an under-represented market sector.

New research from Strutt & Parker and Octopus Healthcare – reported in Show House – investigates the needs and desires of the retirement generation by surveying over 2,200 respondents from across the UK aged 65 years or older.

Stephanie McMahon, Head of Research at Strutt & Parker, said, “Our research shows that there is a clear need for a new breed of retirement communities in the UK. The Baby Boomers have voiced objections to living in the same way as their parents in retirement.

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