UK-based property marketplace, TheHouseShop, has launched an equity crowdfunding campaign on Crowdcube, offering investors a chance to own a stake in the company and join their mission to create a fairer, safer and cheaper way to transact property. Launched in 2016 by ex-MD of CitiGroup, Sebastien Goldenberg, and serial property entrepreneur, Nick Marr, TheHouseShop was created with the aim of bringing the entire property market under one roof.
Unlike the big agent-only portals (Rightmove and Zoopla), TheHouseShop developed a unique inclusive model that allowed them to work with everyone involved in the property market. By allowing both private individuals and estate agents free access to the platform, TheHouseShop has created an “Amazon-style” marketplace where private and professional players sit alongside one another.
Traditionally, estate agents have been reluctant to work alongside private vendors and landlords, but Co-founder, Nick Marr, argues that times have changed and that the blending of private and professional players on a single platform is the way forward for the industry.