British online property portal, TheHouseShop, has claimed its goal is to recruit around 30 percent of the country’s letting agents by the end of next year, 2019. The portal will use its newest offer to do so, free listings for rental properties with none other than Facebook’s Marketplace.
OnTheMarket and Zoopla already list on Facebook Marketplace, but agents have to subscribe to those portals to take advantage of the service. On TheHouseShop, the feature will be free for letting agents.
Users browsing Facebook for rental properties will be able to sort listings by search criteria and then contact relevant agents about the properties they’re interested in.
As of April 2018, more than 800m people across the globe used Facebook Marketplace to buy and sell things and in the UK, some 30m people access Facebook every day.