Virtual reality: revolutionising property sales?


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I’m standing in a duplex garden flat in Belgravia’s Chesham Place that is on sale (at Aylesford) for £17.95m. There’s gentle jazz playing in the background while I nose around the bedrooms and peer into the living room, all the while taking in the owner’s taste in art and soft furnishings and wondering where they keep their champagne.

They don’t know I’m here. No one does, actually, because I’m not. I’m sitting at my desk several miles away, taking a voyeuristic virtual tour around someone else’s home through a Google Cardboard device.

Virtual Reality (VR) is growing in popularity as a way of marketing property – and in the prime London market, whose investors often rather inconveniently live thousands of miles away from the properties they want to view, it can be a handy tool indeed. The use of VR in property is already a $1bn industry globally, and Goldman Sachs estimate that is set to treble by 2020.

Read more here. 


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