What makes the perfect property video?


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We scour the globe to find the best property videos. Some sell a lifestyle, many sell homes and a few might even bring a smile to your face.

First came printed glossy brochures. They were filled with text and pictures, highlighting the property’s USPs. Then it was 360 degree tours. Now the latest trend in the world of real estate is high-definition videos.

Some agents are opting for short videos with uplifting music. Others are using presenters or drones to bring homes to life. But what makes the perfect property video?

Ideally, it’s one that sells your home. It doesn’t have to be seen by millions of people, just those who will potentially snap up your property. However, it should be well-crafted with the right ingredients to capture a buyer’s imagination. And the perfect video should appeal to the “head”, “heart”, or more likely a combination of the two.

Here are five videos from around the globe. If you are thinking about putting your house on the market this January, they are full of ideas and insights.

Read more here. 

Or view the original article here.


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