{"id":16683,"date":"2018-05-01T08:48:16","date_gmt":"2018-05-01T08:48:16","guid":{"rendered":"https:\/\/www.thehouseshop.com\/property-blog\/?p=16683"},"modified":"2018-05-16T14:03:24","modified_gmt":"2018-05-16T14:03:24","slug":"5-ways-to-market-an-unusual-property-effectively","status":"publish","type":"post","link":"https:\/\/www.thehouseshop.com\/property-blog\/5-ways-to-market-an-unusual-property-effectively\/","title":{"rendered":"5 ways to market an unusual property effectively"},"content":{"rendered":"\n<!-- SEO Ultimate Plus (https:\/\/seoultimateplus.com) - Code Inserter module -->\n<script async>(function(s,u,m,o,j,v){j=u.createElement(m);v=u.getElementsByTagName(m)[0];j.async=1;j.src=o;j.dataset.sumoSiteId='b68b392479b5981b8acf46565e9fe32a0734fc21a1f7c1e60121eaa6ca1a1c64';v.parentNode.insertBefore(j,v)})(window,document,'script','\/\/load.sumo.com\/');<\/script>\n<!-- \/SEO Ultimate Plus -->\n\n<p><span style=\"font-weight: 400;\">Marketing a property that\u2019s a bit different is like taste-testing Marmite \u2014 you never know which customer will lap it up or spit it out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when you\u2019re trying to shift a home shaped like a shoe or a spaceship, you\u2019ll need to combine all of your sales savvy with imagination and initiative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, here are five ways to market an unusual property effectively.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Appeal to emotion<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Buying a home is probably the biggest single investment most people make in their lives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So purchasers make practical decisions based on features that satisfy their needs and what they can afford.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, using an appeal to emotion can sometimes sway their decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a property with a <\/span><a href=\"http:\/\/www.homesandhues.com\/9-Houses-with-Slides-Inside\/\"><span style=\"font-weight: 400;\">smooth metal slide<\/span><\/a><span style=\"font-weight: 400;\"> instead of a traditional staircase might seem weird initially \u2014 but it\u2019s also a unique home where most families will have plenty of fun. <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Emphasising details<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Getting a feel for what different customers prioritise when choosing a home can help you switch up your sales pitch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you recognise that a particular client is fascinated with delicate details of design and clever features, you can focus on the technical facts that float their boat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And with these types of customers, no detail is insignificant \u2014 so showcase the <\/span><a href=\"https:\/\/www.ormiston-wire.co.uk\/products\/stainless-steel-wire-rope.php\"><span style=\"font-weight: 400;\">tough steel wire<\/span><\/a><span style=\"font-weight: 400;\"> rope that secures external balustrades as well as the booming bass of the entertainment system. <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Enthusiasm<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t sound genuinely enthusiastic about living in a home shaped like a huge pineapple, there\u2019s no chance you\u2019ll convince anyone else that they\u2019ll feel at home there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you\u2019re bursting with enthusiasm while you explain how <\/span><a href=\"https:\/\/www.nts.org.uk\/visit\/places\/the-pineapple\"><span style=\"font-weight: 400;\">fruity architectural features<\/span><\/a><span style=\"font-weight: 400;\"> \u00a0fit with a building\u2019s unique history, your infectious energy might inspire a cynical client. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once people understand the passion behind an unusual building, they\u2019re more likely to find it attractive.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Social media<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You might have to cast your net wider to find a suitable purchaser for a distinctive property.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So shooting a 3D virtual tour that brings the real estate to life and immerses viewers in its rare charms is an excellent first step.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And sharing this material on social media, in local news and on niche websites can help raise awareness and curiosity \u2014 this tactic ensures you leave no stone unturned. <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Community support<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re marketing an atypical commercial property, community support might help you close the deal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If investors know that a certain building is close to the hearts of local people, they might develop a plan to renovate it respectfully to return it to its former glory \u2014 even if it houses an entirely different business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not uncommon for former cinemas and fire stations to be repurposed in this way and enjoy a lucrative new lease of life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These five ways to market an unusual property effectively will help you close the most unexpected deals swiftly.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Have you ever sold a strange property? Share your advice in the comments section.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing a property that\u2019s a bit different is like taste-testing Marmite \u2014 you never know which customer will lap it up or spit it out. So when you\u2019re trying to shift a home shaped like a shoe or a spaceship,<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.thehouseshop.com\/property-blog\/5-ways-to-market-an-unusual-property-effectively\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":41,"featured_media":16767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wl_entities_gutenberg":"","_lmt_disableupdate":"","_lmt_disable":"","spay_email":""},"categories":[1,16,8],"tags":[],"wl_entity_type":[602],"modified_by":null,"_wl_alt_label":[],"jetpack_featured_media_url":"https:\/\/www.thehouseshop.com\/property-blog\/wp-content\/uploads\/2018\/05\/pineapple-1.jpg","wl:entity_url":"http:\/\/data.wordlift.io\/wl0502\/post\/5_ways_to_market_an_unusual_property_effectively","_links":{"self":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts\/16683"}],"collection":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/comments?post=16683"}],"version-history":[{"count":1,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts\/16683\/revisions"}],"predecessor-version":[{"id":16684,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts\/16683\/revisions\/16684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/media\/16767"}],"wp:attachment":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/media?parent=16683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/categories?post=16683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/tags?post=16683"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/wl_entity_type?post=16683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}