{"id":16789,"date":"2018-05-18T08:24:18","date_gmt":"2018-05-18T08:24:18","guid":{"rendered":"https:\/\/www.thehouseshop.com\/property-blog\/?p=16789"},"modified":"2024-08-07T13:25:56","modified_gmt":"2024-08-07T13:25:56","slug":"earning-fresh-leads-through-starting-a-real-estate-blog","status":"publish","type":"post","link":"https:\/\/www.thehouseshop.com\/property-blog\/earning-fresh-leads-through-starting-a-real-estate-blog\/","title":{"rendered":"Earning Fresh Leads Through Starting a Real Estate Blog"},"content":{"rendered":"\n<!-- SEO Ultimate Plus (https:\/\/seoultimateplus.com) - Code Inserter module -->\n<script async>(function(s,u,m,o,j,v){j=u.createElement(m);v=u.getElementsByTagName(m)[0];j.async=1;j.src=o;j.dataset.sumoSiteId='b68b392479b5981b8acf46565e9fe32a0734fc21a1f7c1e60121eaa6ca1a1c64';v.parentNode.insertBefore(j,v)})(window,document,'script','\/\/load.sumo.com\/');<\/script>\n<!-- \/SEO Ultimate Plus -->\n\n<p><span style=\"font-weight: 400;\">Having trouble getting enough leads? Need some fresh ones? Today the answer could be starting a blog. Real Estate blogging is big, as is blogging of every type. Let\u2019s go over some reasons it works and they give you some advice on how to start yours.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Useful<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not everyone is an expert in real estate. But no one likes to feel like they are completely at the mercy of an expert in the field, helpless to do anything but take their advice. So spreading information around by writing blog articles empowers your readers, making them more informed and confident. And grateful to you for the information. People come back to blogs posting valuable information, again and again, giving you more chances to turn them into a lead or to get them to send you leads.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Friendly<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">People like people\u2014at least, likeable people. Writing fun, personal posts that invite your readers to feel closer to you creates a bond. This bond can encourage them to use you when they need real estate services and make them more likely to recommend you to their friends.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Reliable<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Having a consistent blog posting schedule gives people a good reason to return repeatedly. Missing a post can make them more uncertain about you and, by extension, your professionalism in business. Make sure you have a regular, frequent update schedule that you can keep up with. Don\u2019t over-commit.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Focused<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Keep your blog posts about things your readers are interested in. Fill their needs. Don\u2019t let your focus drift too much, and don\u2019t <\/span><a href=\"https:\/\/www.thehouseshop.com\/property-blog\/top-reasons-why-a-luxury-villa-might-be-a-better-vacation-option\/12982\/\"><span style=\"font-weight: 400;\">post about your vacation<\/span><\/a><span style=\"font-weight: 400;\"> or dog unless you can relate it to why they\u2019ve come to your blog. You can have some fun with your writing, but stay on target, and your readers will stay with you.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Meaty<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Avoid fluff pieces that don\u2019t tell anyone anything new. Dig into recent trends or specific areas or styles. Have something substantial for your readers to chew on so they don\u2019t leave unsatisfied. A good article might end up on their screen all day as they go back and skim sections repeatedly because they know there was so much information they might have missed something.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Local<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Keep your posts oriented on the area you are working in. Even if you work in a larger area, find the core of your business and start there. You can expand later and talk about neighbouring towns, but at first stay with a tight focus on a small area. Post reviews of neighbourhoods talking about shops and restaurants. Give a virtual tour of a particularly interesting house. Show you are involved in the area and you know it well. This will get you a core following to rely on as you expand.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Visual<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Speaking of virtual tours, although text will bring people to your blog, it\u2019s <\/span><span style=\"font-weight: 400;\">visual appeal<\/span><span style=\"font-weight: 400;\"> that can keep them there and coming back. If you aren\u2019t already a competent photographer, take some training and ensure you have a decent camera. You don\u2019t need top-of-the-line equipment, but not just the camera in your mobile phone. People love to see pictures of the houses you talk about, so make that happen. Even better, video can be simply riveting. A video tour of a house can make a sale. Recording a new homeowner getting his keys from you can make a dozen sales.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Mobile<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Think of how often you use your phone to look up information while out of the house. How many people do you see using them on the street? If your site and blog aren\u2019t using responsive design (automatically adjusting for the size of mobile devices) to present your information to potential customers, you are losing the race. Be sure your site works seamlessly on devices and is fast and easy to use there. Picture someone finishing an open house and wondering what other homes in the area have the features they saw there and what the comparative price is. Or wondering just how much it is to maintain that wonderful feature and looking up your article on maintenance costs. How valuable is it to have them look it up, read your article, call you immediately, and have you give them a tour?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Website<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your first step is to set up a website, and the first step in that is to <\/span><span style=\"font-weight: 400;\">get your own domain.<\/span><span style=\"font-weight: 400;\"> Sometimes this is offered as part of the hosting service, so you can research both of these at once.\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">The point is that you want a\u00a0<a href=\"https:\/\/www.mgt-commerce.com\/\" target=\"_blank\" rel=\"noopener\">reliable web hosting service<\/a> that easily supports a good platform like WordPress and a suitable WordPress Theme, probably a reasonably priced premium theme.<\/span> It\u2019s not as difficult as it sounds; just find a detailed set of instructions and follow them. It\u2019s only a few hours of work for the basic setup, although you can spend a little money and have a web designer make it look more professional. It might be worth it.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Blog<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Decide your blog&#8217;s focus, how often you will post, and how long your articles will typically be. To start, consider a tight focus, frequent (but not overwhelming) posts, and medium to long articles. That means at least 500 words, more likely around a thousand and up. The longer the better, because Google likes longer articles and will raise your search results higher if you have lots of them.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Leads<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Finally, ensure you have a good plugin for your site to help you gather leads. There are a number of them, each with their good points. A bit of research will lead you to what you need. Don\u2019t automatically favour the free ones. Again, a small outlay for something better can pay off in ease of use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep the tips above in mind, and start writing! The more articles you have, the higher your rank on web searches, and the more leads will come to you looking for information. Keep it up, and fresh leads will appear each time you post to your blog. And that should put a smile on your face.<\/span><\/p>\n<h6><span style=\"color: #999999;\">ref: 3907.34058<\/span><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Having trouble getting enough leads? Need some fresh ones? Today the answer could be starting a blog. Real Estate blogging is big, as is blogging of every type. Let\u2019s go over some reasons it works and they give you some<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.thehouseshop.com\/property-blog\/earning-fresh-leads-through-starting-a-real-estate-blog\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":41,"featured_media":16790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wl_entities_gutenberg":"","_lmt_disableupdate":"","_lmt_disable":"","spay_email":""},"categories":[581,16],"tags":[],"wl_entity_type":[602],"modified_by":"Editor","_wl_alt_label":[],"jetpack_featured_media_url":"https:\/\/www.thehouseshop.com\/property-blog\/wp-content\/uploads\/2018\/05\/blog.jpg","wl:entity_url":"http:\/\/data.wordlift.io\/wl0502\/post\/earning_fresh_leads_through_starting_a_real_estate_blog","_links":{"self":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts\/16789"}],"collection":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/comments?post=16789"}],"version-history":[{"count":3,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts\/16789\/revisions"}],"predecessor-version":[{"id":31212,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts\/16789\/revisions\/31212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/media\/16790"}],"wp:attachment":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/media?parent=16789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/categories?post=16789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/tags?post=16789"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/wl_entity_type?post=16789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}