{"id":18917,"date":"2018-12-20T16:34:36","date_gmt":"2018-12-20T16:34:36","guid":{"rendered":"https:\/\/www.thehouseshop.com\/property-blog\/?p=18917"},"modified":"2018-12-20T16:34:36","modified_gmt":"2018-12-20T16:34:36","slug":"5-tips-to-get-your-brick-mortar-store-noticed","status":"publish","type":"post","link":"https:\/\/www.thehouseshop.com\/property-blog\/5-tips-to-get-your-brick-mortar-store-noticed\/","title":{"rendered":"5 Tips to Get Your Brick &#038; Mortar Store Noticed"},"content":{"rendered":"\n<!-- SEO Ultimate Plus (https:\/\/seoultimateplus.com) - Code Inserter module -->\n<script async>(function(s,u,m,o,j,v){j=u.createElement(m);v=u.getElementsByTagName(m)[0];j.async=1;j.src=o;j.dataset.sumoSiteId='b68b392479b5981b8acf46565e9fe32a0734fc21a1f7c1e60121eaa6ca1a1c64';v.parentNode.insertBefore(j,v)})(window,document,'script','\/\/load.sumo.com\/');<\/script>\n<!-- \/SEO Ultimate Plus -->\n\n<p><span>One of the hardest things for any business to do is get themselves noticed. There are so many competitors out there that it\u2019s hard to stand out from the crowd. This is especially true for brick and mortar stores, who must compete with the ever growing popularity of online stores. With that in mind, here are five tips you can use to get your physical store noticed and start driving in customers. <\/span><\/p>\n<h2>Choose the Right Location<\/h2>\n<p><span>For some of you, you already have a store set up and ready to go. But for those of you who do not have a store yet, make sure you take plenty of time to consider where you\u2019ll put it. You don\u2019t want to choose some place that doesn\u2019t have a lot of foot traffic, is hard to park at, or isn\u2019t a place where your target audience doesn\u2019t go. Where to place your business is one of the biggest decisions you can make, so don\u2019t make it lightly. <\/span><\/p>\n<p><span>When considering your options, take everything into account. <a href=\"https:\/\/www.thehouseshop.com\/property-blog\/4-ways-to-find-the-best-communities-to-live-in\/18831\/\">What\u2019s the local community like<\/a>? What competitors are nearby, and how close are they? What\u2019s traffic in that area like? And finally, how much does it cost? Create a list of pros and cons for each property option. From there you should be able to make a smart decision about where to place your new store. <\/span><\/p>\n<h2>Decorate the Outside<\/h2>\n<p><span>Once you have a location, now it\u2019s time to start drawing people in. One of the best ways to do this is by decorating the outside the right way. If the outside of your building is boring, or if people can\u2019t tell what kind of store you are, you\u2019ll have a hard time bringing people in. You want people who are just driving by to know exactly what you have to offer with just a quick glance. <\/span><\/p>\n<p><span>However, decorating both the inside and outside of a store is about more than just putting up as many signs as possible. You need to do it in the right way, so that you provide information without appearing unprofessional. For some examples on how to properly add signs up around and outside your store, the deployment solutions company <a href=\"https:\/\/www.bdynamix.com\/\">Bdyanmix<\/a> provides some great examples. <\/span><\/p>\n<h2>Market Yourself Through Social Media<\/h2>\n<p><span>The next thing you should focus on is <a href=\"https:\/\/www.americanexpress.com\/en-us\/business\/trends-and-insights\/articles\/7-ways-to-promote-your-business-online-for-free\/\">marketing yourself online<\/a>, specifically social media. Social media has become one of the most effective ways to get attention to your business, no matter how large or small you may be. In fact, if you\u2019re not using social media regularly, you\u2019re likely to fall behind your competitors. <\/span><\/p>\n<p><span>To start, make sure you have both a Facebook page and a Twitter account. Once you have them up and running, use them regularly. Post updates about your store, or let your followers know about any sales you\u2019re having. If you want, you can provide a special one-time discount code to your social media followers to encourage more people to follow you. You should also use your social media accounts to interact with your customers, providing them with suggestions on products that might work for them or answering any questions they may have. <\/span><\/p>\n<p><span>People spend a large chunk of their time browsing social media sites, so if you want to get your business noticed, you need to go where they are. <\/span><\/p>\n<h2>Run a \u201cCan\u2019t Miss\u201d Event<\/h2>\n<p><span>The next thing to try is running an event that no one will want to miss. For instance, you could host a huge-one day sale. Or, on your grand opening, you could turn it into a giant party or festival, complete with live music and games out in the parking lot. Another idea is to <a href=\"https:\/\/blog.wishpond.com\/post\/64125068206\/7-steps-how-to-run-successful-contests-on-your\">hold a contest<\/a>, with the prize being so good that everyone will show up. <\/span><\/p>\n<p><span>Online retail has a lot of advantages over brick and mortar stores, but there are some things it can\u2019t provide. One of those is an experience, so this is what you want to give your customers. Think of an event you can host, something that everyone in the area will want to check out. Once you decide what that is, do everything you can to market the event. If everything goes well, this one event will generate a ton of return customers who will keep coming back in the future. <\/span><\/p>\n<h2>Encourage Referrals<\/h2>\n<p><span>Finally, one of the best tools you have at your disposal is word of mouth. The best spokespeople for your store are past customers, who can recommend it to their friends and family. Of course, it doesn\u2019t hurt to give them a little encouragement to do so. <\/span><\/p>\n<p><span>For example, you could offer a discount to anyone who refers another customer to you. This gives your original customer some incentive to go out and promote you, but it\u2019s something they wouldn\u2019t do unless they were happy with their experience. This means that only the people who have the highest opinion of you are going to refer you, making for some excellent spokespeople. <\/span><\/p>\n<p>If you can do all of the above, you should have no trouble bringing in customers. Just remember to always look for new possibilities, and keep at it. You may not generate a ton of customers over night, but if you\u2019re persistent, they\u2019ll accumulate over time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the hardest things for any business to do is get themselves noticed. There are so many competitors out there that it\u2019s hard to stand out from the crowd. This is especially true for brick and mortar stores, who<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.thehouseshop.com\/property-blog\/5-tips-to-get-your-brick-mortar-store-noticed\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":41,"featured_media":18918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wl_entities_gutenberg":"","_lmt_disableupdate":"","_lmt_disable":"","spay_email":""},"categories":[581],"tags":[],"wl_entity_type":[602],"modified_by":null,"_wl_alt_label":[],"jetpack_featured_media_url":"https:\/\/www.thehouseshop.com\/property-blog\/wp-content\/uploads\/2018\/12\/busy-high-street.jpg","wl:entity_url":"http:\/\/data.wordlift.io\/wl0502\/post\/5_tips_to_get_your_brick___mortar_store_noticed","_links":{"self":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts\/18917"}],"collection":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/comments?post=18917"}],"version-history":[{"count":1,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts\/18917\/revisions"}],"predecessor-version":[{"id":18919,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts\/18917\/revisions\/18919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/media\/18918"}],"wp:attachment":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/media?parent=18917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/categories?post=18917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/tags?post=18917"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/wl_entity_type?post=18917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}