{"id":22319,"date":"2020-06-18T14:26:10","date_gmt":"2020-06-18T14:26:10","guid":{"rendered":"https:\/\/www.thehouseshop.com\/property-blog\/?p=22319"},"modified":"2020-06-27T09:30:56","modified_gmt":"2020-06-27T09:30:56","slug":"5-surefire-strategies-for-effectively-recruiting-real-estate-agents","status":"publish","type":"post","link":"https:\/\/www.thehouseshop.com\/property-blog\/5-surefire-strategies-for-effectively-recruiting-real-estate-agents\/","title":{"rendered":"5 Surefire Strategies for Effectively Recruiting Real Estate Agents"},"content":{"rendered":"\n<!-- SEO Ultimate Plus (https:\/\/seoultimateplus.com) - Code Inserter module -->\n<script async>(function(s,u,m,o,j,v){j=u.createElement(m);v=u.getElementsByTagName(m)[0];j.async=1;j.src=o;j.dataset.sumoSiteId='b68b392479b5981b8acf46565e9fe32a0734fc21a1f7c1e60121eaa6ca1a1c64';v.parentNode.insertBefore(j,v)})(window,document,'script','\/\/load.sumo.com\/');<\/script>\n<!-- \/SEO Ultimate Plus -->\n\n<p><span style=\"font-weight: 400;\">The secret to any brokerage\u2019s success is to build a solid team of agents. That said, finding top talent is easier said than done. And given that other brokerages are also scouting for promising candidates, it can be challenging to convince agents to choose your company over the rest. If you\u2019ve been having trouble expanding your team, read on for five tips and tricks that\u2019ll help you recruit and retain the right people for the job:<\/span><\/p>\n<p><b>Invest in the Right Recruitment Tools<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Though most agencies start out using free software for documenting the recruitment process, they can become quite unwieldy as your business grows. Additionally, these basic programs require recruiters to manually to input and manage each applicant\u2019s data, eating up a lot of precious time and energy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help expedite the hiring process, it\u2019s best to invest in intuitive platforms specifically designed for real estate recruitment such as <\/span><a href=\"https:\/\/getbrokerkit.com\/home\/7-ways-to-improve-your-real-estate-recruitment\"><span style=\"font-weight: 400;\">Broker kit<\/span><\/a><span style=\"font-weight: 400;\">. Tools like these let you easily keep track of each lead, schedule follow-ups, coordinate with teammates, and onboard your new recruits. All this helps to free up your recruiter\u2019s time, allowing them to focus on more important tasks instead.<\/span><\/p>\n<p><b>Don\u2019t Use the Same Script Each Time<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While it\u2019s true that there are real <a href=\"https:\/\/www.thehouseshop.com\/compare-estate-agents\" title=\"estate agents\">estate agents<\/a> that prioritize a good commission split, it would be unwise to assume that <\/span><i><span style=\"font-weight: 400;\">all <\/span><\/i><span style=\"font-weight: 400;\">of them do. As such, it\u2019s important to remember that each candidate is driven by their own motivations and goals in life. Some may place more importance on getting proper guidance and resources, while others may greatly value a flexible work schedule and the ability to work remotely.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given this, using the same script for every candidate will make you appear insincere or even disinterested. So whenever you interview a promising agent, make sure to actively listen to what they have to say. This way, you can better gauge what they value most and pitch the benefits of joining your agency accordingly.<\/span><\/p>\n<p><b>Be More Proactive with Recruitment\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Many agencies are often unprepared whenever an agent decides to leave the company unexpectedly. More often than not, recruitment teams end up scrambling to find a replacement as quickly as possible. And because they\u2019re in a rush to fill the position, they\u2019re forced to hire whoever is available at the time, and not necessarily because they\u2019re the best candidate for the job.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that this situation is preventable with enough planning and foresight. Instead of waiting until the last minute to find new agents, it\u2019s time for your recruitment team to start taking a more proactive approach. This means reaching out to potential candidates even if they aren\u2019t currently looking for a new place to work. By doing so, you\u2019re essentially alerting them to the existence of your company, and that you\u2019re always on the lookout for promising new agents. Done right, you can make your brokerage their top choice once they\u2019re ready to make the leap.<\/span><\/p>\n<p><b>Promote Your Unique Work Culture<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As previously mentioned, different agents will have their specific reasons for wanting to switch brokerages. With this in mind, you\u2019ll want to determine exactly what sets your brokerage apart from the rest. Simply put, identify the various benefits that candidates will gain by joining your team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, perhaps your agency has cultivated a culture of collaboration, allowing for camaraderie among team members. Or maybe your brokerage invests in the professional growth of your agents, resulting in the development of various mentorship and training programs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever it is, make sure to communicate your agency\u2019s unique work culture in your job ads and recruitment correspondences in a clear and concise manner.<\/span><\/p>\n<p><b>Build Your Agency\u2019s Online Presence<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to successful real estate recruitment, visibility is the key. Remember: real estate often turn to the Internet to search for new companies to work for. So if your brokerage doesn\u2019t have a strong online presence, you may be missing out on attracting some promising talent. Hence, you\u2019ll want to put in the time and effort to craft a professional website and keep your social media accounts active.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To further boost your agency\u2019s online visibility, it\u2019s a good idea to invest in search engine optimization. This entails writing keyword-rich pages and engaging articles that are relevant to your potential candidates\u2019 interests. You can also experiment with paid ads on different platforms to broaden your audience reach. Just make sure to pick the right online venues where your ideal agents are likely to spend most of their time on.<\/span><\/p>\n<p><b>In Conclusion<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you want to take your real estate agency to the next level, it\u2019s important to recruit only the best and brightest for the job. With that in mind, we recommend incorporating these strategies into your current recruitment process as soon as you can. Before you know it, these techniques will help attract more top talent to your brokerage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The secret to any brokerage\u2019s success is to build a solid team of agents. That said, finding top talent is easier said than done. And given that other brokerages are also scouting for promising candidates, it can be challenging to<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.thehouseshop.com\/property-blog\/5-surefire-strategies-for-effectively-recruiting-real-estate-agents\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wl_entities_gutenberg":"","_lmt_disableupdate":"","_lmt_disable":"","spay_email":""},"categories":[581],"tags":[],"wl_entity_type":[602],"modified_by":null,"_wl_alt_label":[],"jetpack_featured_media_url":"","wl:entity_url":"http:\/\/data.wordlift.io\/wl0502\/post\/5_surefire_strategies_for_effectively_recruiting_real_estate_agents","_links":{"self":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts\/22319"}],"collection":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/comments?post=22319"}],"version-history":[{"count":2,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts\/22319\/revisions"}],"predecessor-version":[{"id":22376,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts\/22319\/revisions\/22376"}],"wp:attachment":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/media?parent=22319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/categories?post=22319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/tags?post=22319"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/wl_entity_type?post=22319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}