{"id":2447,"date":"2015-03-26T13:31:43","date_gmt":"2015-03-26T13:31:43","guid":{"rendered":"https:\/\/www.thehouseshop.com\/property-blog\/why-rightmove-and-zoopla-property-buyers-do-not-mix\/"},"modified":"2018-02-22T09:02:56","modified_gmt":"2018-02-22T09:02:56","slug":"why-rightmove-and-zoopla-property-buyers-do-not-mix","status":"publish","type":"post","link":"https:\/\/www.thehouseshop.com\/property-blog\/why-rightmove-and-zoopla-property-buyers-do-not-mix\/","title":{"rendered":"Why Rightmove and Zoopla Property Buyers Do Not Mix"},"content":{"rendered":"\n<!-- SEO Ultimate Plus (https:\/\/seoultimateplus.com) - Code Inserter module -->\n<script async>(function(s,u,m,o,j,v){j=u.createElement(m);v=u.getElementsByTagName(m)[0];j.async=1;j.src=o;j.dataset.sumoSiteId='b68b392479b5981b8acf46565e9fe32a0734fc21a1f7c1e60121eaa6ca1a1c64';v.parentNode.insertBefore(j,v)})(window,document,'script','\/\/load.sumo.com\/');<\/script>\n<!-- \/SEO Ultimate Plus -->\n\n<p>&nbsp;<\/p>\n<p class=\"MsoNormal\">In the world of UK <a class=\"wl-entity-page-link\"  href=\"https:\/\/www.thehouseshop.com\/property-blog\/property\/\" data-id=\"http:\/\/data.wordlift.io\/wl0502\/entity\/property;http:\/\/rdf.freebase.com\/ns\/m.05wrt;http:\/\/dbpedia.org\/resource\/Property\" >property<\/a> portals it seems that <span style=\"font-size: medium;\">h<span style=\"font-size: medium;\">o<span style=\"font-size: medium;\">me buyers<\/span><\/span><\/span> seeking properties listed by UK<a title=\"\" href=\"https:\/\/www.thehouseshop.com\/estate-agents\" target=\"_blank\" rel=\"noopener\"> estate agents<\/a> have a choice that boils down to Rightmove <span style=\"font-size: medium;\">or<\/span> <b>Zoopla.<\/b><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: medium;\"><span lang=\"EN-US\">\u00a0<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: medium;\"><span lang=\"EN-US\">Zoopla has reduced the number of UK property websites by buying them and killing off the brands.<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: medium;\"><span lang=\"EN-US\">These to date include:<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: medium;\"><span lang=\"EN-US\">\u00a0<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: medium;\"><span lang=\"EN-US\">Propertyfinder.com<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: medium;\"><span lang=\"EN-US\">Hotproperty.co.uk <\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: medium;\"><span lang=\"EN-US\">Primelocation.com<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: medium;\"><span lang=\"EN-US\">Globrix.com<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: medium;\"><span lang=\"EN-US\">FindaProperty.com <\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: medium;\"><span lang=\"EN-US\">UpMyStreet.com<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: medium;\"><span lang=\"EN-US\">Globrix.com.<\/span><\/span><\/p>\n<p><span style=\"font-size: medium;\"><br \/>\n<span lang=\"EN-US\">So if you are searching for a property do you <a class=\"wl-entity-page-link\" title=\"Use (law)\" href=\"https:\/\/www.thehouseshop.com\/property-blog\/use-law\/\" data-id=\"http:\/\/data.wordlift.io\/wl0502\/entity\/use_law;http:\/\/rdf.freebase.com\/ns\/m.05r4j5;http:\/\/dbpedia.org\/resource\/Use_(law)\" >use<\/a> both websites or just one?<\/span> <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: medium;\"><span lang=\"EN-US\">\u00a0<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: medium;\"><span lang=\"EN-US\">Both property websites carry only UK <a class=\"wl-entity-page-link\" title=\"Estate (land)\" href=\"https:\/\/www.thehouseshop.com\/property-blog\/estate-land\/\" data-id=\"http:\/\/data.wordlift.io\/wl0502\/entity\/estate_land;http:\/\/yago-knowledge.org\/resource\/Estate_(land);http:\/\/rdf.freebase.com\/ns\/m.038t8_;http:\/\/dbpedia.org\/resource\/Estate_(land)\" >estate<\/a> agents listings and a quick search on both sites reveals similar results.(The House Shop\u00a0search contains <a href=\"https:\/\/www.thehouseshop.com\/compare-estate-agents\" title=\"estate agents\">estate agents<\/a> and pr<span style=\"font-size: medium;\">ivate sellers<span style=\"font-size: medium;\"> properties)<\/span><\/span><br \/>\n<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: medium;\"><span lang=\"EN-US\">Data from leading independent website monitoring company Nielsen indicates that, less than one in five (19.93%) <a class=\"wl-entity-page-link\" title=\"houses\" href=\"https:\/\/www.thehouseshop.com\/property-blog\/house\/\" data-id=\"http:\/\/data.wordlift.io\/wl0502\/entity\/house;http:\/\/rdf.freebase.com\/ns\/m.03jm5;http:\/\/dbpedia.org\/resource\/House\" >house<\/a> hunters using <a href=\"http:\/\/www.rightmove.co.uk\/\">Rightmove<\/a> and <a href=\"http:\/\/www.zooplapropertygroup.com\/\">Zoopla Property Group<\/a> visited both companies\u2019 websites in December. Four out of five (80.07%) users who visited a major property portal during December used one or the other, but not both.<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: medium;\"><span lang=\"EN-US\">\u00a0<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: medium;\"><span lang=\"EN-US\">It<span style=\"font-size: medium;\"> may be that <span style=\"font-size: medium;\">web visitors <span style=\"font-size: medium;\">have learnt that both property searches results contain\u00a0<\/span><\/span><\/span> virtually the same estate agents listings? <\/span><\/span><\/p>\n<p><span style=\"font-size: medium;\"><span lang=\"EN-US\"><br \/>\nZoopla Says No To Duplication<\/span><\/span><\/p>\n<p><img loading=\"lazy\" src=\"http:\/\/www.inman.com\/files\/u4478\/Chesterman_Alex_Zoopla.jpg\" alt=\"Zoopla Head Alex Chesterman\" width=\"136\" height=\"135\" align=\"right\" \/><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: medium;\"><span lang=\"EN-US\">Alex Chesterman, Founder &amp; CEO of Zoopla Property Group said: \u201cThis data confirms what we have always stated and should serve to dispel a <a class=\"wl-entity-page-link\" title=\"Common land\" href=\"https:\/\/www.thehouseshop.com\/property-blog\/common-land\/\" data-id=\"http:\/\/data.wordlift.io\/wl0502\/entity\/common_land;http:\/\/rdf.freebase.com\/ns\/m.013c51;http:\/\/dbpedia.org\/resource\/Common_land\" >common<\/a> misconception that the audiences between the major property sites are heavily duplicated. Consumers generally choose to use a portal for convenience as a one-stop-shop and therefore using multiple sites somewhat defeats this purpose. There is little duplication in <a class=\"wl-entity-page-link\" title=\"term\" href=\"https:\/\/www.thehouseshop.com\/property-blog\/contractual-term\/\" data-id=\"http:\/\/data.wordlift.io\/wl0502\/entity\/contractual_term;http:\/\/yago-knowledge.org\/resource\/Contractual_term;http:\/\/rdf.freebase.com\/ns\/m.02rfhkx;http:\/\/dbpedia.org\/resource\/Contractual_term\" >terms<\/a> of traffic and even less in terms of enquiries.\u201d<\/span><\/span><\/p>\n<p class=\"MsoNormal\">The <a class=\"wl-entity-page-link\"  href=\"https:\/\/www.thehouseshop.com\/property-blog\/estate-agent\/\" data-id=\"http:\/\/data.wordlift.io\/wl0502\/entity\/estate_agent;http:\/\/rdf.freebase.com\/ns\/m.02dzpr;http:\/\/dbpedia.org\/resource\/Estate_agent\" >estate agent<\/a> forums are full of worries about the reduction in choice for their online marketing. Estate agents who cannot afford to advertise with Rightmove or Zoopla would effectively go out of business.<\/p>\n<p class=\"MsoNormal\">Zoopla seems to be about becoming the <a class=\"wl-entity-page-link\" title=\"Market (economics)\" href=\"https:\/\/www.thehouseshop.com\/property-blog\/market-economics\/\" data-id=\"http:\/\/data.wordlift.io\/wl0502\/entity\/market_economics;http:\/\/dbpedia.org\/resource\/Market_(economics)\" >market<\/a> leaders and traffic is the true test. On this front it seems to be behaind Rightmove.<\/p>\n<p><!-- \/* Font Definitions *\/ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} \/* Style Definitions *\/ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:\"\"; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:\"Times New Roman\"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:\"Times New Roman\"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} @page Section1 {size:595.0pt 842.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:35.4pt; mso-footer-margin:35.4pt; mso-paper-source:0;} div.Section1 {page:Section1;} --><\/p>\n<h2 class=\"MsoNormal\"><span style=\"font-size: medium;\"><span lang=\"EN-US\"><b>Rightmove Domination<\/b><\/span><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\">Rightmove has continued to set new records with more than 1.7 billion pages viewed across Rightmove over the first six weeks of 2013, up more than 20% on the same period last year. <\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\">Rightmove director Miles Shipside said: \u201cIt\u2019s hugely encouraging to see Rightmove\u2019s January traffic is being sustained. This means we have been able to put Rightmove member agents in front of more <a class=\"wl-entity-page-link\" title=\"Housing estate\" href=\"https:\/\/www.thehouseshop.com\/property-blog\/housing-estate\/\" data-id=\"http:\/\/data.wordlift.io\/wl0502\/entity\/housing_estate;http:\/\/rdf.freebase.com\/ns\/m.01rtvp;http:\/\/dbpedia.org\/resource\/Housing_estate\" >home<\/a>-hunters than ever before at this time of year and help them \u2018prime the pump\u2019 ahead of the spring market. Many agents and developers are telling us they have already got a promising level of deals under their belt.\u201d<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\">\u00a0<\/span><\/p>\n<h2 class=\"MsoNormal\"><span style=\"font-size: medium;\"><b><span lang=\"EN-US\">Property NOT on Right &#8211; Property Not on Zoopla<\/span><\/b><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\">The House Shop\u00a0receive thousands of visitors each day generated from Google search results. A new search term that;s are rising in popularity include\u00a0 &#8220;<b>Property not on Rightmove&#8221; and Property not on Zoopla&#8221;<\/b>.<br \/>\n<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\">The House Shop\u00a0has been online since 2000 and these keywords have never driven traffic to the website. It seems something is changing is it the lack of choice?<br \/>\n<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-US\">Author : Nick Marr<br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: medium;\"><span lang=\"EN-US\">\u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; In the world of UK property portals it seems that home buyers seeking properties listed by UK estate agents have a choice that boils down to Rightmove or Zoopla. \u00a0 Zoopla has reduced the number of UK property websites<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.thehouseshop.com\/property-blog\/why-rightmove-and-zoopla-property-buyers-do-not-mix\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":41,"featured_media":5121,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wl_entities_gutenberg":"","_lmt_disableupdate":"","_lmt_disable":"","spay_email":""},"categories":[16],"tags":[66,83,103,30,171,305],"wl_entity_type":[602],"modified_by":null,"_wl_alt_label":[],"jetpack_featured_media_url":"https:\/\/www.thehouseshop.com\/property-blog\/wp-content\/uploads\/2013\/02\/rightmove-zoopla.jpg","wl:entity_url":"http:\/\/data.wordlift.io\/wl0502\/post\/why_rightmove_and_zoopla_property_buyers_do_not_mix","_links":{"self":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts\/2447"}],"collection":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/comments?post=2447"}],"version-history":[{"count":6,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts\/2447\/revisions"}],"predecessor-version":[{"id":15568,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/posts\/2447\/revisions\/15568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/media\/5121"}],"wp:attachment":[{"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/media?parent=2447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/categories?post=2447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/tags?post=2447"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/www.thehouseshop.com\/property-blog\/wp-json\/wp\/v2\/wl_entity_type?post=2447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}