Photo Staging – Do’s and Don’ts to Attract Tenants

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Baiting your hook with the best pictures can be the key to reeling in top-tier tenants for your rental property. Let’s face it – in today’s competitive market, first impressions matter more than ever.

Potential renters are likely scrolling through numerous listings, and genuinely captivating photos of well-staged spaces can make all the difference between a click-and-move-on or a click-and-call. This article covers helpful tips on staging your property for photographs to showcase its best features and avoid common pitfalls.

Do’s for Photo Staging

Declutter the Space

One essential do’s for photo staging is to declutter the space in your rental property.

A cluttered area can overwhelm potential tenants, who have difficulty envisioning themselves in the space. Remove personal items, excessive decor, or furniture to create a clean and inviting environment. Keep it simple and tidy.

Decluttering allows the true potential of the space to shine through in your photos. This will help attract great tenants who appreciate a well-organized and spacious living area. Remember, less is more when it comes to staging for photos!

Create an Inviting Atmosphere

Potential tenants want to feel welcomed and comfortable when they view the photos. That’s why you must create an inviting atmosphere in your rental property. There are many excellent ways to add value to your rental property to attract the best tenants.

To achieve this, strategically arrange furniture and accessories to promote conversation and flow. Consider using soft, neutral colours that can evoke a sense of calmness.

Remember, the goal is to create an environment that people can instantly connect with and imagine themselves living in.

Consider Lighting

When staging for photos, it is essential to consider the lighting in each room. The proper lighting can make a significant difference in the visual appeal of your rental property’s photos.

So, use natural light by opening curtains or blinds to let in as much sunlight as possible. Natural light creates a bright and airy ambience that appeals to tenants.

Add well-placed lamps to provide warmth and brightness in rooms with limited natural light. Soft, warm lighting can create a cosy and inviting atmosphere that potential tenants will appreciate.

Use Mirrors to Create the Illusion of Space

Another effective technique in photo staging is using mirrors to create the illusion of more space. Mirrors transform a room by reflecting light and making it appear larger and more open.

Strategically place mirrors in rooms with limited square footage or in areas that could benefit from added depth. This technique enhances the visual appeal and gives potential tenants a sense of expansiveness and freedom.

Highlight Details like Cleanliness

Ensuring thorough cleanliness is an often underestimated yet crucial part of preparing your rental property for photos.

Regardless of how beautifully furnished a property is, a speck of dust or a dirty window can be a glaring distraction in photographs, damaging the overall impression. So make sure to give the entire space – from kitchen counters to bathroom tiles – a comprehensive cleaning.

Focus on gleaming windows, polished floors, and sparkling kitchen appliances that emphasise well-maintained living conditions. This enhances the appeal in photos and reassures prospective tenants about your dedication to maintaining the property.

Emphasise the Importance of High-Quality Photos

Lastly, when staging your rental property for photos, it is vital to highlight the importance of high-quality images.

Photographs are often the first impressions potential tenants have of your property. Therefore, blurry or poorly lit photos can instantly turn off prospective renters, no matter how beautiful your parcel is.

Invest in a good camera or hire a professional photographer to ensure every click effectively showcases the best features of your rental space. Additionally, understanding how to edit things from pictures can help you achieve clean and crisp images while eliminating unnecessary distractions.

Don’ts for Photo Staging

Neglecting Curb Appeal

While you can do so many things to attract great tenants to rental properties, there are also several things you shouldn’t do.

One of the don’ts when it comes to photo staging for rental properties is neglecting the curb appeal. The exterior of your property plays a crucial role in attracting great tenants, as it sets the first impression.

So, don’t underestimate the power of a well-maintained and inviting exterior. Take time to clean up outdoor spaces, trim bushes, mow the lawn, and add fresh flowers or potted plants.

Ensuring that your property looks visually appealing from the outside will make potential tenants more eager to explore and see what awaits them.

Overcrowding Rooms With Furniture or Accessories

Another common mistake to avoid when staging a rental property for photos is overcrowding rooms with too much furniture or excessive accessories.

While filling up the space may make it appear more inviting, it can have the opposite effect. Overcrowded rooms can feel cramped and cluttered, making it difficult for potential tenants to visualise their belongings.

Instead, keep it simple and open. Choose furniture pieces that appropriately fit the size of the room, allowing for easy movement and flow. Opt for a minimalist approach by selectively placing decorations or accents that enhance the overall aesthetic without overwhelming the space.

Avoid Personal Items or Excessive Decorations

Always remember to maintain a neutral environment when staging for rental property photos. This means avoiding personal items or excessive decorations that can distract from the property’s main features or make it difficult for potential tenants to visualise themselves living in the space.

Remember that while your taste might be fantastic, it may not appeal to everyone. Strive for a balanced and neutral look that presents your property as a blank canvas where potential tenants can envision adding their personal touches.

Excessive decorations can also make spaces look cluttered and chaotic, so opt for simple accents that enhance the property’s appealing features without overwhelming viewers. Stick with elements like fresh flowers or tasteful artwork that keeps the environment warm yet impersonal.


Adopting the right staging strategies for your rental property’s photos can define how fast you land a lease and who becomes your tenant. The good news is that you can adopt many photo staging ideas to secure high-quality tenants who’ll appreciate and respect your space just as much as you do.

So, take time to identify what you should do and shouldn’t while photo staging to ensure your property makes a lasting impression.

Ref: 3455.30532 | 3521.31076 – Image Source: Unsplash

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