The Top Online Estate Agents

Online estate agents in the UK are quickly growing in popularity because they can help home-sellers save a small fortune but which ones are the best? We compare the top online agents to help you decide!

Looking for the best Online Estate Agent to sell your home?

Use to Compare the Best Online Estate Agents now!

For anyone looking to sell a home worth £250,000, the average estate agent fees of around 1.5% plus VAT means the seller will have to fork out £4,500 for their service. Obviously, the more expensive the property, particularly in London, then the higher the estate agent’s fees will be.

While many estate agents work hard for their money, there's a growing belief that people can sell their property more effectively and more cheaply if they do it themselves and with many affordable online estate agents offering selling fees of less than £1000, it's obvious why this new route is proving popular.

One important reason for finding and then using the best online estate agent for your needs is to get onto the major property portals. Seeing as 90% of buyers and tenants start their property search online, advertising on these powerful portals is a great way to boost exposure for your property. Online estate agents can give you access to Rightmove, Zoopla and other large property websites for a low cost, fixed fee - saving you thousands in traditional commission.


Attraction for Using Online Estate Agents

Another big attraction for using online estate agents is that they work around the clock and not simply in office hours and this is one reason why Purplebricks is now the fastest growing operator. They say that more than 70% of its business is conducted outside of working hours and a helpline enables customers to not only arrange a viewing but also submit offers, negotiate and agree to a sale.


TheHouseShop Guide to The Top Online Estate Agents:

sell my home logo

About are the UK's No.1 Rated Estate Agent, based on their unbeaten 4.9 score on Trustpilot. They offer three payment options: a Pay As You Go package from just £299, an Essential package for £899, and the ‘No Sale, No Fee’ for £1,999. For further information on their packages, please click on this Link.

SellMyHome achieve asking price on an unprecedented 98% of properties, and sell homes quicker than Purplebricks, Foxtons and the majority of traditional agents.*


£899 Essential Package:

  • Listing on Rightmove, Zoopla and Primelocation
  • Professional photos and floor plans
  • Dedicated account manager
  • Sales progression and Negotiations
  • Buyer and viewer management
  • Viewing availability calendar
  • Monthly property performance reports
  • Memorandum of sale


What they say:

"Having launched in 2013, we've gone on to save our customers millions of pounds every year. In fact, because we don't charge any commission, our customers can save on average £9,100 on their estate agency fees!"

*Twenty EA Completion Time data updated as of 01/12/19*

Check out now

Online Estate agents


Online Estate Agents provide the best of Online, Hybrid and Traditional Estate Agents services nationwide.

Using the latest technology, our bespoke systems seamlessly integrate most of the property for sale and rent process.

Our network of experienced local estate agents and property valuer’s around the country allow us to provide you with a personal service at the most competitive prices.

We provide you with all the tools and expertise you need to sell and rent your house efficiently whilst providing dedicated sales negotiators and progressor’s assigned to you from the start right through till your house is sold.

Our advanced systems allow you to receive, view and respond to all activity live 24/7 and securely chat to prospective buyers and sellers around the clock.

We pride ourselves in providing excellent value for money for our clients, by achieving the best sales price possible while charging a competitive fee.

Put us to the test and get your property sold at the best price in the quickest time whilst saving you £££’s compared to other estate agents.

Check out now


Griffin Residential

Griffin Residential

About Griffin Residential:

Griffin Residential was established in 2000 as a High Street agent and went online in 2015. Having looked at different online offerings, they decided to enter the market place with one of the most cost-effective home selling packages. All properties are listed on Rightmove, Zoopla and Prime Location for up to 12 months.

Griffin Residential are an online only estate agent. Viewings are arranged via the online portal with all parties receiving email and text alerts.

Griffin Residential, now offer 2 advance payment options and 2 no sale no fee options. The no sale no fee options require the vendor to use Griffin’s  conveyancing partners. They have teamed up with ‘When you Move’ who provide several competitive quotes before the client signs up. By using their conveyancers, the client saves a further £125.00 because Griffin include sales progression in this offering.

Griffin Residential Packages:



Pay in Advance

DIY Package



Pay on Completion

DIY Package



Pay in Advance

Full Property Particulars



Pay on Completion

Full Property Particulars

Check Out Griffin Residential now




About eSale:

eSale are the only online agent offering a no quibble money back guarantee.

They are a smaller online agent with a more personal service. As such they are rated as one of the very best estate agents on Trustpilot with a score of  9.9

They offer one complete service with two payment options.

Pay either £595 upfront with noting to pay when it sells (includes money back guarantee).

 Or £1,195 on completion with no upfront costs. Both prices include VAT.

The service includes;

  • 12 month marketing on numerous websites including Rightmove
  • Professional photographs
  • Floor plan and measurements
  • Viewings arranged
  • Feedback after viewings
  • Property performance reports
  • Qualify purchasers
  • Dedicated account manager
  • Sales progression through to completion

Additional services which are optional include; 

  • EPC
  • For sale board
  • Rightmove premium listing upgrade
  • Video.

Check out eSale now



DoorSteps logo

About Doorsteps:, launched in 2016, has already become one of the best-loved estate agents in the UK. Currently rated in the top 5 Estate Agents on Trustpilot (9.7 rating in Feb 2019), they offer 3 packages from as little as £99 with no commission on the sale of the property. offers full agency services with a dedicated national team of local property experts.  

  • Properties listed until sold.
  • A Property Account Manager is default in all packages.
  • Upload homes within 24 hours and operate 24/7. 
  • There are options for agents to visit the property to take professional pictures and a valuation. 
  • Average offer time of 31 days and an average 99% of asking price achieved.
  • Online portal allows vendors to manage viewings and offers.
  • Competitive in-house conveyancing services.
In March 2019, they are the 10th largest estate agency and 3rd largest online estate agency and top 4 trusted estate agents by Which.
Having sold over a half a billion pounds worth of property already, sellers have saved over £6million in fees in the first 2 years. With award winning service as standard, fees at only a snippet compared to the rest, are rapidly becoming the people’s choice estate agents.

Check out Doorsteps now


                                                                                                                                            YOPA logo

About YOPA:

YOPA started in April 2014 and launched nationwide in January 2016 with a national TV advertising campaign. YOPA sell your home for a fixed fee of £839, and unlike many other online agents, assign you a dedicated local expert agent to guide you through the sales process. Your local expert agent will provide a professional, face-to-face valuation, take professional photographs, create a detailed floor plan, and offer help with sales progression to ensure you achieve the best price. 

You will be able to manage buyer enquiries, viewing requests and offers around the clock on your dedicated online dashboard. YOPA also offer different payment options, so you can either pay the entire fee up-front, or defer your payment for 10 months at no extra cost - which may be beneficial for people with a tight cash flow. 

Key Stats - The Average YOPA Customer...

  • Saves over £3,000
  • Finds a buyer in under 30 days
  • Gets over 98% of their asking price
  • Rates YOPA 9.5 out of 10 on Trust Pilot have partnered with YOPA to offer Free Professional Valuations to all our users. Book your free valuation from an experienced local property expert today!

Book a Free Valuation with YOPA here



Settled logo

About Settled:

Settled allows you to be in the driving seat of your home sale for just £499. Set-up by its ex-Google founders, and unlike many other agents, they believe the best person to be at the heart of home sale is you, rather than a middleman. Easy to use technology is at the heart of Settled, allowing you to manage every aspect of your home sale 24/7 through their app.

They also support you over the phone from listing to completion, have sold over £500m worth of homes and achieved a 9.4 Trust Pilot rating.

This modern approach to selling has ensured over 98% of homes sold achieve asking price, the average time to the first offer is 17 days and due to the personal connection between buyers and sellers, you're home sale is 25% more likely to get to completion.



easyproperty logo

About easyProperty:

The easy way to sell

  • No commission, just a low fixed fee combined with agents who have a motivation to sell your property. 

  • Pay an upfront fee of £295 and then a completion fee of £595, only on moving. If you don’t sell your home, you don’t pay the completion fee. It’s that easy. .

  • Our network of more than 400 local property professionals spans England and Wales, meaning we have agents on your doorstep, ready to help you move

  • Our 24/7 dashboard gives you control. Buyers book viewings anytime online and you can see and respond to offers on your dashboard, whenever and wherever you are.  

  • Our easy team is ready to help you seven days a week.



purplebricks logo

About Purplebricks:

Purplebricks advertises extensively on TV and is one of the best known online estate agents with a network of local property experts to help value and market the property effectively. Fees start at £798 or in Greater London it's £1,158. Purplebricks claim they are the world's first 24/7 online estate agent.


Best Online Estate Agent

The number of online estate agents has grown hugely over the past 5 years and there are now a broad selection of online-only or hybrid estate agents to choose from. Different online agents offer different levels of service and you should think carefully about how much of the work you want to do yourself, and how much you want your agent to take care of for you. Cheap online estate agents tend to offer a more DIY service where the seller or landlord does the vast majority of the work. Higher-end online agents tend to use the "hybrid" model where they combine elements of the traditional High Street agent service with elements of an online-only service. Hybrid agents like Purplebricks are usually more expensive, but they will offer Local Property Experts/Gurus who will come and value the property, take photographs, write a description and help guide the seller through the sales process from start to finish.

Make sure you do your research and choose the right online agent for you and your property

Compare The Best Online Agents Now!


Trend for using online estate agents will continue

There's no doubt that the trend for using online estate agents will continue and the chief executive of the Home Owners' Alliance, Paula Higgins, said: “Online estate agents will become more popular and are becoming mainstream. Using an online estate agent is not a DIY service, since you do not have to take photographs, value your home or even write sales information as this is done for you.”

She says that High Street estate agents should be more transparent about their charges and help instil trust in the process. With rising property prices, traditional estate agents fees will continue to grow too - making the online agent offering even more attractive to cost-conscious homeowners.


Online Estate Agent FAQs:


Return to Top