Rightmove and Zoopla Fight For Top Property Website
Zoopla is challenging Rightmoves position as the No.1 UK property websites for estate agents
. Recent figures released indicate that Zoopla has increased its market share in one of the most competitive online arenas. Hitwise figures show Rightmove in top ten most visited sites in the UK.
Nielsen figures show overall visits to U.K. property sites fell by 5.3 percent in July compared to the previous month, as is to be expected at this time of year. Rightmove visitors fell by 2.2 percent and TDPG fell by 1.1 percent. But over at Zoopla, it seems the Summer season is actually going better than expected with a visitor growth of 5.2 percent.
Alex Chesterman, CEO of Zoopla Ltd, commented: “We are delighted to be continuously growing our market share and playing an ever-increasing role for our agent members in terms of both exposure and enquiries.”
It’s good news for the portal which is hoping to capitalize on the momentum with a national TV ad campaign starting now – of which Chesterman said, “Our first national TV ad campaign…targets property buyers, renters, sellers and landlords so that we can continue to be the most effective marketing partner for all UK estate agents.”
Top ten UK websites
1. Facebook (23.46%)
2. Google UK (11.77%)
3. eBay UK (7.64%)
4. YouTube (3.87%)
5. Yahoo! UK & Ireland Mail (1.92%)
6. BBC News (1.70%)
7. BBC Sport (1.00%)
8. Amazon UK (0.93%)
9. MSN UK (0.82%)
10. Rightmove (0.69%)
According to the Nielsen figures, Rightmove remains in the No. 1 property website with FindAProperty coming in second and Zoopla third.