In the digital age, AI is providing new approaches to everyday processes to simplify life. Businesses in a host of sectors are also leveraging its capabilities – and creative suites are stepping up to allow users in all niches to create stunning visual content that converts. In the property sector, it can be essential to properly showcase homes to maximise the potential for fast and lucrative sales, and an AI editor can be the best way to approach content creation.
What is a creative suite?
First, it’s essential to understand that a creative suite will be a collection of tools that will simplify photo and video editing by keeping everything in one place. The machine learning protocols and algorithms bring a new level of accessibility for users of all skill sets, so there will be no concerns about needing to learn editing processes or not having graphic design expertise.
AI creative suites in property sales
Those selling within UK property markets will understand how important it can be to have a comprehensive collection of marketing materials and promote them on the right online portals. In the last few years, videos and social media platforms have grown in popularity for marketing, so many estate agents have been diversifying their content and setting up accounts on multiple networking sites to reach wider audiences. For a comprehensive approach, these are the top ways to leverage visual content:
- Take virtual house tours.
- Showcase outdoor spaces and neighbourhoods with drone footage
- Create a professional customer-facing introduction
- Compile customer testimonials
- Use sideshows to exhibit portfolios
Transparency can be critical in property sales, and potential buyers will want to know of any issues within the house that are fixable or may need a more hands-on approach. Using visual content can help to give them a better idea of what they may be facing when buying a property, including the bad aspects just as much as it does the good.
What does a creative suite provide?
There will likely be an array of creative suites on offer online. Still, not all will have AI functionality or a simple and easy-to-understand interface that can be as worthwhile for new users as editing experts. Estate agents will find access to the following:
- Top video editing
Whether you are creating a video house tour, are using a drone to cover outside property footage, or you are sitting in front of the camera and talking about your services, it can be a fantastic idea to film too much content and then use cutting, trimming and resizing tools. These will help remove unnecessary footage and ensure that the video flows to tell a story to potential buyers properly.
- Editable photo and video templates
Templates can be a fantastic place to start when you want to create a branded album that showcases every aspect of the property in question. You can use the same ones to build familiarity across your property portfolio and website, which will also support recognition in social media spaces.
- Background removal
When taking photos and videos of properties, there are likely a few items you would prefer not to be in a shot to make everything look clean and ready for sale. Not all viewers will be happy to see the seller’s knickknacks or their beloved pets, so editing will likely involve backgrounds. AI is intuitive and can instantly improve texture, mimic colours and more when items are taken away, so you’d never know the difference.
- Multi-track editing
For the most engaging and stand-out property photos and videos, multi-track editing is a tool
that could further elevate content, bringing a streamlined approach to using additional footage, graphics, music and even text tracks.
Royalty free music
If you want to share videos to social media and on property-selling platforms, consider additional elements like music and sound effects.
- Auto captioning
Ensuring content is accessible to all audiences can mean providing more than photos and videos. Transcriptions are fast becoming a requirement for property-based footage and can add a layer of comprehension for viewers and boost SEO efforts.
Conclusion
In conclusion, integrating AI in creative suites represents a significant advancement in the digital age, especially for the property sector. These innovative tools, equipped with machine learning algorithms, provide a comprehensive and user-friendly photo and video editing approach. They cater to users of varying skill levels, eliminating the need for extensive graphic design expertise. For estate agents in the UK, AI-powered creative suites offer a range of benefits, including top video editing capabilities, editable templates, intuitive background removal, multi-track editing, and features like royalty-free music and auto-captioning. These functionalities enable estate agents to create compelling and professional visual content, which is crucial for showcasing properties effectively. This enhances the marketing materials and ensures transparency and a comprehensive understanding of properties for potential buyers. By leveraging these AI tools, estate agents can efficiently reach wider audiences, improve their online presence, and drive faster and more lucrative property sales. As technology continues to evolve, the use of AI in creative suites is likely to become an increasingly vital asset in the ever-competitive property market.
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