The Importance of Curb Appeal and How to Embrace it

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According to most estimates, it takes around seven seconds to form a first impression of someone or something. This is an incredibly short period of time, while it reflects the fact that humans are visual creatures who process images 60,000 times faster than text or other types of content.

If we apply this principle to real estate, we see that anyone selling their home has an extremely limited time-frame in which to engage potential buyers. Logic would also suggest that buyers will have a formed an initial impression of your property long before they step inside, which is why curb appeal is such an important consideration for vendors.

Once you understand the importance of curb appeal, the next step is to embrace this and optimise the outdoor space at the front of your home. Here are some steps to help you achieve the best results:

Sell During the Summer

In some ways, listing your home in the summer may seem counterintuitive. After all, a large proportion of your potential audience may be away on holiday during this time, while spring is generally considered to be the optimal season when selling real estate.

However, summer brings sunshine, positivity and an excess of natural light to the party, enabling you to capture stunning photos of both the interior and the exterior of your home.

At the same time, the front of your house is likely to be bathed in sunshine when potential buyers arrive for a visit, capturing their imagination and creating a unique sense of warmth in the process.

This type of setting can have a positive impact in the minds of customers and potentially afford you a competitive advantage in the quest to sell your home.

Sell the Dream, not just your Home

Given that you have a limited time-frame in which to impress buyers when they arrive outside of your home, it’s important that you sell far more than just real estate.

You also need to sell the dream of living at the property, creating an outdoor scene that engages buyers and helps them to imagine residing in the home.

With this in mind, don’t be afraid to place some stylish outdoor furniture in your front garden, while also using plants and flowers to illuminate the space and create beguiling colour combinations.

On the topic of illumination, consider installing some lighting options outside the front of the property, as this will help to create a similar visual effect for buyers who view the home later in the day.

Pay Attention to Smaller Details

While attempting to create such a lavish exterior at the front of your home, it’s easy to overlook the small but significant details that could impact on your chances of making a sale.

So before you begin to welcome buyers, inspect the outdoor space and ensure that it is both clean and clutter free. Be sure to kill any mould or mildew on the property at this stage, while also pressure washing the drive to clear away loose dirt.

It may be stating the obvious, but you should also regularly clean windows and gutters in-between viewings. They can attract dirt and grime quite quickly within a short space of time, so a little elbow grease is required to keep the property’s exterior looking spotless.

Above else, remain vigilant as a vendor, and try to optimise the curb appeal of your property at all times when looking to make a sale.

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